![]() In addition, Japanese anime are also purchased for high prices overseas. ![]() On top of that, affinity is higher thanks to online videos. For this purpose, anime are often used, because compared to live action, there are more possibilities for expression and a certain freedom with the storytelling and the portrayal of the brand. More and more companies want to gain the interest of especially younger target groups for their services and products. In recent years the variety of media and content has increased and is still growing. The headquarters of Dentsu Japanimation Studio was set up within the Dentsu Group and now aims to make a system to find solutions for how to use anime and respond to marketing challenges faced by companies and organizations within and outside of Japan. Dentsu has constructed a creation system in cooperation with nine anime studios, which will help to enhance the marketing of products and services through anime content.
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